The site describes the business.
History, values, a stock handshake. Nothing a buyer can act on.A website that helps customers take the next step.
We handle the positioning, copy, design, and build, including forms and tracking. Most projects take six to eight weeks, with the page count and scope agreed before work begins.
Most projects $7,500–$12,000 · 6–8 weeks
Two revision rounds, in writing
30 days of post-launch fixes
You own everything
Choose a stage to see how the website supports a buyer’s decision.
the credibility gap
Buyers research you before they call.
Your website needs to help someone decide whether you can do the job. They should be able to find relevant services, examples of your work, and a straightforward way to contact you.
Updates are difficult.
The login lives with a developer who moved on in 2021.Inquiries are not tracked.
No call tracking, no form routing, no source data. Just vibes.
what’s included
What’s included in the build.
- A positioning workshop before copy and design begin.
- A sitemap and wireframes for your approval before design.
- Copy for up to ten pages, reviewed against buyer questions.
- Design and development, including performance and accessibility checks, on accounts you own.
- On-page SEO, structured data, and content formatting to support search visibility.
- Analytics, call tracking, and form routing to your CRM or inbox.
- A review of the website and Google Business Profile for consistent business information.
- Launch checks and 30 days of post-launch fixes.
- Logo or visual rebrand work is quoted separately.
- Photography — we coordinate the shoot; the photographer bills you direct.
- Content beyond the core pages is covered by a separate monthly partnership.
- Ongoing edits after day 30 are covered by a separate monthly partnership.
- Focused micro-sites: around $5,000.
- Most projects: $7,500–$12,000.
- Multi-entity or product-line builds: $15,000 and up.
- Exact number in the proposal, before anything starts. It doesn’t change without a change order you approved.
six to eight weeks
How we build your website.
Your part: one 45-minute working session a week, timely approvals, and your proof materials. We handle the rest.
Request a Conversation →
i
weeks 1–2
Message first
We start with positioning, a sitemap, and wireframes. You review the message and structure before design begins.
ii
weeks 2–4
Copy, then design
We write the pages before designing them. Copy and design are reviewed separately, with two revision rounds for each.
iii
weeks 4–6
Build & wire-up
We build the approved design and configure analytics, call tracking, form routing, and structured data.
iv
weeks 6–8
Launch + 30 days
We check the site on phones, review redirects and inquiry paths, and prepare for launch. The scope includes 30 days of post-launch fixes and a handover of your logins.
Selected work · Outlast Crane Co.
Product research at Outlast Crane.
Brand strategy · product website · inquiry experience
From model information to a fitment inquiry
Outlast’s website connects its product catalog, model pages, data sheets, and application information. Outlast Match gathers the buyer’s needs and carries that context into a fitment inquiry.
This is one part of the connected engagement with Elite Scales and ScaleTex MFG. The full case explains each brand’s role and the decisions behind the work.
Explore the Outlast workFor a custom inventory integration, see how we connected diamond supplier inventory and pricing for Jonathan’s Fine Jewelers.
straight answers
Questions clients ask
Why fix the message before the design?
The message determines the information each page needs and how it should be organized. Agreeing on it first helps avoid reworking the design later.
What platform do you build on?
We recommend a platform based on your team, budget, and editing needs. You own the content and accounts, and the proposal explains how access and handover will work.
Will a rebuild hurt my Google rankings?
We map important URLs, plan redirects, preserve useful content and metadata, and check search and inquiry paths after launch. Rankings can fluctuate during a migration. We monitor the change and address problems rather than guarantee an unchanged position.
Two revision rounds — what if I want more changes?
We quote any additional revision round before starting it. This lets you decide whether to extend the scope and account for any effect on the schedule.
What do you need from me?
Allow a 45-minute working session each week and nominate someone to approve the work. We’ll need your product or service details, photographs, and any customer feedback or results you want to feature.
the next step
Let’s look at your website.
Request a 30-minute call. We’ll review your current site with you and discuss whether it needs a rebuild or more focused changes.