The Audit
A two-week review of your marketing and inquiry process, including where AI might help. You receive a report and a plan for the next 90 days.
$1,950 flatHow Bennu can help
The services behind your marketing.
We help businesses explain what they offer, reach customers, and handle the inquiries that follow.
That can involve brand strategy, a website, regular marketing, or better ways to manage the work. We agree on the scope with you.
Strategy through deliveryDirect collaborationClear scopes & published pricing
the disciplines
What needs attention?
You may already know what needs fixing. Explore the services below, or tell us what’s happening and we’ll help work out a starting point.
Most engagements start with one. They connect as you add them.
The message feels like everyone else’s.
Brand Strategy
Explain why a buyer should choose you.
We help define your audience, your offer, and the language your team can use on the website and in sales conversations.
Positioning · messaging · brand directionFixed project fee after a callExplore ↗
The website gets attention. Then what?
Websites
Help visitors find what they need.
We write, design, and build websites around what buyers need to know before contacting you.
Strategy · design · development · conversion$7,500–12,000 · typically 6–8 weeksExplore ↗
Marketing happens when there’s time.
Content & Marketing
Keep the marketing work moving.
We plan and carry out the agreed content, email, search, and review work, then report on it each month.
Plan · produce · publish · improveFrom $1,500/moExplore ↗
Repetitive work keeps winning the day.
AI Systems
Spend less time sorting and drafting.
We build AI assistance around approved information, with people reviewing the work and making decisions.
Knowledge · assistance · human reviewSetup from $2,000 + careExplore ↗
The next step lives in someone’s head.
Systems & Workflows
Keep track of the next action.
We map how inquiries, quotes, and job information move between your tools and the people using them.
Map · connect · assign · refineIn partnerships · projects scopedExplore ↗
THE APPROACH, IN PRACTICE
See these services in practice.
Elite Scales · Outlast Crane · ScaleTex
Brand and operations work for three industrial businesses
Brand and website work connected to product selection, service workflows, and implementation planning.
Explore the connected engagement ↗Brian GardensOngoing marketing for Brian Gardens
+40% overall sales from late 2018 to year-end 2019, with a new website and a managed marketing plan.
Read the growth story ↗
how engagements start
How engagements begin.
We discuss the problem before recommending a scope. An audit can help identify priorities; a rebuild makes sense when the website and inquiry process need more substantial work.
The Rebuild
We clarify your offer, rebuild the website, and connect its inquiry paths to the people handling them.
most rebuilds $7,500–12,000The Partnership
Monthly planning, content, email, reviews, follow-up, and reporting within an agreed scope. Three partnership levels are available.
from $1,500/mo · more support from $2,500/moAI Systems
Help with routine inquiries, quote intake, and response drafts. Each system has defined review rules and monthly monitoring.
setup from $2,000 + care
the entry point — $1,950 flat
Find out what your marketing needs next.
The audit reviews how customers find you, contact you, and receive a response. We look at your message, website, search visibility, and follow-up, then recommend what to address first.
- Review of your offer, positioning, and sales message.
- Review of website content, navigation, and inquiry paths.
- Search visibility review, including discoverability through AI assistants.
- A walkthrough of calls, forms, CRM records, quotes, and follow-up.
- A review of customer feedback and the business information buyers can find.
- Assessment of 3–5 AI use cases, including limitations and reasons to wait.
- A workflow diagram and prioritized 90-day plan.
- A 12–18 page report you can use with Bennu or another provider.
- A diagram of how inquiries move through your business.
- A prioritized 90-day plan with estimated effort for each recommendation.
- A 60-minute call to review the findings and your questions.
- A fixed fee of $1,950 for the two-week audit.
- Sign with us within 60 days and half the fee comes off the bill.
- The report and recommendations are yours to use with any provider.
You can also request a free 30-minute strategy call. We’ll discuss the situation and identify two improvements to consider.
the fine print, up front
What we don’t do.
- We don’t do PR.
- We don’t manage big paid-social budgets for consumer ecommerce.
- Video production is referred to a specialist.
- We price additional work and get your approval before starting it.
- We’ll discuss other options if a part-time hire or a self-managed website better suits your needs.
the next step
Let’s discuss your business.
Request a 30-minute conversation, or ask about the audit if you want a more detailed review.
Prefer the phone? 346-321-5989